Local market advertising

[ats-tech]

I've been researching newspapers in our local market that I am considering running ads in. Are any of you focused on your local market and if so, what do you find to be the best form or marketability? I know the obvious door-to-door, direct mail, and cold calling, but would like to hear what you have used and what seems to be most effective.

[ghpickjr]

We have a high percentage of local clients and have had success with:

- Print ads in business journals, some we actually trade free hosting for ad space.

- Chamber of Commerce, in person and mailings.

- New business registrations, this is public information, our city web site happens to post them weekly.

That's just a few, and they all work. Keep in mind nothing happens overnight, your local community must be comfortable with you and your company or you won't get zip.

[interactive]

Newspapers around here have rather poor advertising quality.

I'm not in the exact same market as the rest of you, but I'm a web developer, so it's pretty close. I have quiet a few contacts through out town (as they say, word-of-mouth is key). Also check into things like Highschool Yearbook advertising depending on how much it costs you can get a pretty good amount of advertising for a pretty low cost and you help a good cause.

[consul]

One way we do it is to have an X-deal with local radio station. Free hosting ... free advertising.

Newspaper... not yet successful on it. But, we will keep trying.

Take care everyone!

:)

[niyogi]

Local advertising is a fantastic way to hit a niche market fast - reason being that local customers pair quality customer service with the fact that you are nearby - even though you provide an internet service.

It means you can perhaps raise your price a few percent higher than the average going rate and retain your customer base.

Roj