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cpureview
01-02-06, 10:52 AM
This time of year everyone seems to be making resolutions for the New Year. I know that most folks resolve to lose weight, quit smoking, or learn a new language - but I'm resolving to increase traffic to my web site. Here are the top 5 things I am resolving to get done.

1. I resolve to have a rock-solid title tag. Most search engines, including the big three - Google, Yahoo, and MSN - place some importance on a website's title tag. You can prove this to yourself by searching for something in Google, and then observing the title tag of the search result. Odds are that the title tag contains some form of the term that you searched for - so should the title tag on your web site.

2. I resolve to use text and not graphics to describe things on my site. The search engine spiders can't categorize what they can't see. If you are using graphics for main topic headings on your site, you should switch these to text. As the spiders crawl your site, they can then review your text and sort your web site appropriately.

3. I resolve to have a better list of keywords for Google AdWords. If you don't know how to use pay-per-click search to drive website traffic - find out how fast. If you do, then you should have an exhaustive list of targeted keywords. Since you only pay when someone clicks on your ad, it makes sense to have lots of different search terms in your list. Plus it keeps costs down. Google has also introduced a cool, new tool to help expand your keyword lists. It's called the 'keyword tool'. You can access it from where you adjust your keyword bids. Try it out - it will help you increase your targeted keywords.

4. I resolve to issue a press release on my website's activities. I have released news a few times through a great service at www.prweb.com. It works pretty well. The site permits any level of financial commitment to release your news - from free to several hundred dollars. I have found that for a minimum of $80 you get Yahoo! news distribution - which seems to really boost penetration. You must have something to tell people about if you run a web site - so why not publish a press release and get some additional site traffic?

5. I resolve to give something away on my web site this year. Site visitors expect to get something for nothing at your web site. Either information, or a free download, or something. So this year I'm going to increase the amount of free stuff I give away. We'll have more free information and more free tools. This will drive the additional traffic that is necessary to monetize my web site.

I am resolved to have a great new year for my web site. The resolutions listed above should help me increase my website traffic. If you have a web site, why not try a couple of the ideas listed above this year? Good luck in increasing your website traffic.

Q151
01-02-06, 12:34 PM
Those are great tips, cpureview! I'll have to try some of them for sure!

Might I add a couple that we are going to implement ourselves:

Enhanced tracking of advertising results
We will be using better tracking methods to determine where clicks on our ads are coming from, and what kind of people are clicking through. We will also better determine what they do when they get to our site.

Demonstrated ROI on advertising investments
We will justify every single investment we make into paid advertising with an ROI estimate based on real-world figures. If the advertisement does not live up to the forecasted expectations, we will cut it from our budget.

pressadvance
04-17-06, 04:50 PM
4. I resolve to issue a press release on my website's activities. I have released news a few times through a great service at www.prweb.com. It works pretty well. The site permits any level of financial commitment to release your news - from free to several hundred dollars. I have found that for a minimum of $80 you get Yahoo! news distribution - which seems to really boost penetration. You must have something to tell people about if you run a web site - so why not publish a press release and get some additional site traffic?

I can tell you first hand that paying PRWeb $80 to only publish a press release is a waste of money. They're not going to help you touch up the content at that price, and chances are, most web hosting industry news outlets won't ever see your PR.

Pardon my opening of such an old thread!

Liquid Hosting
04-17-06, 05:50 PM
Yes, pressadvance, I must agree with you. Unfortunately, PRWeb.com ranks right up there with Google AdWords - a complete waste of money. I am glad that you can always learn a lesson from something you do - because we sure learned a big lesson when we paid lots of money at our old Web hosting company to PRWeb.com (several times!) to distribute our press releases. A complete and total waste... :(

ilya
04-28-06, 08:59 AM
How dows PRWeb work exactly?

Kalypsoweb
05-26-06, 09:56 PM
Glad I read this... was looking into prweb, now I may have to rethink that one.