How do YOU determine the price of your website?

[Kwak]

Hello,

For those that have sold their own website(s), how did you determine the value of the website?

Contents and traffic should be a huge factor in determining the value but I do not know how to set a price.

[nameslave]

I'd say past and perhaps therefore projected revenues are even more important. Of course they are related to the content (incl. products, services) and traffic. Many website sellers use e.g. 6 or 9 months of revenues as the benchmark for an asking price.

[geocash]

You need to value the domain name, content and potential sales all to determine the value.

We had one customer sell just the domain name for $20,000.

We had once customer with a popular Real Estate forum sell the entire site for ~$50,000. It brought in about $20,000 per year from banner ads and net sales of merchandise. The $20,000 dollars did not have any salary cost.

Alexa stats for above site.
Traffic Rank for XXXXXXXX.XXX: 123,660 (49,530)
Speed: Average (58% of sites are slower), Avg Load Time: 1.5 Seconds (what's this?)
Other sites that link to this site: 45
Popups: None
Online Since: 23-Mar-1999

We had another popular writers guild site back in 2002 that was featured in Readers Digest, had poor management , no products, no revenue but excellent traffic and name. Finally closed down and never sold.

From this draw your own conclusions, how many potential bidders are out there, can I get a bidding war going, do I want out.

[Chicken]

I think that buyers determine the price more than anything. What people are willing to pay. Though I've never offered the forum for sale, people send in random offers. Sometimes it's $500 :D - sometimes there's another zero or two on there. Seems to be a wide range.

[GordonH]

I think that buyers determine the price more than anything. What people are willing to pay. Though I've never offered the forum for sale, people send in random offers. Sometimes it's $500 :D - sometimes there's another zero or two on there. Seems to be a wide range.

Take the cash, we will set up another board and you can join us there....

[Chicken]

Heh one day, I'll be just a mere member :D

[sirtwist]

Chicken is absolutely correct. The buyer determines what they're willing to pay for a site given the factors of existing revenue, various stats, etc.

I sold a site in 1999 for $240,000 that delivered over 2 million page views a month, but had little in the way of revenue. A larger company bought it to integrate into their other sites and made a fortune off of it until the bubble burst and they scaled back their sites, including the one they bought from us. The domain is still up today, but it is aliased to one of their other sites that survived the cutbacks.

[vaserv]

I mean a lot of it depends on what the buyer wants and what market its in. If you are looking to sell you may get a better offer from somewhere in the same market than something totally unrelated

rus

[nameslave]

I sold a site in 1999 for $240,000 ...
Good for you! But the story was very much different back in those days you know. I'm quite sure if you cannot prove how those 2 million pageviews (which roughly translates into less than 20k daily uniques) are going to transfer into revenues TODAY, you won't even get $24k out of it. :D

[voipbaby]

I think you should try to sell it and see how much people are willing to pay for it.

You can ask domain naming companies also :)


My 2 cents.