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View Full Version : The truth about the effectiveness of advertising?

GordonH
12-23-04, 06:45 AM
This is interesting.

I decided to give away .info domain name during December and put a single ad on Google as the only link to the offer.

The ad has been shown 13,115 times.
It has been clicked on 437 times.
We have given away only 75 domain names.

I would have thought that anyone searching for free domain names and then clicking on the ad would have been very likely to actually register one, but this does not seem to be the case.
zidev
12-23-04, 07:10 AM
I wonder if people thought "too good to be true" because they weren't aware of the ubiquitiousness (that isn't a word... :P ) of .info domains.

I would have if I didn't know what I know.

-- HW
ldcdc
12-23-04, 05:11 PM
I remember that a marketer (Jay Abraham maybe?) tried to give away $100 bills. For that he posted an ad in a newspaper. No one requested a bill. He changed the wording and explained why they did it, that there was a limited amount of them etc. and they soon went out of bills. :)
Adam228
12-23-04, 05:58 PM
The website I remember in recent memory was buymeahummer.com

The guy requested donations of a dollar through paypal, in about 6months he had more then enough to buy a Hummer, I belive he had a sob story with the request though.

They keys to advertising imho are your target audience. you wouldn't post an ad for a bowflex on a ******* home website, you wouldn't post a high cost dedicated server ad on a disney game site.

:P
GordonH
12-23-04, 11:09 PM
Interesting, but posting an ad giving away domain names which is only shown to people who are searching for free domain names would seem to be as close to a dead cert as you can get in life!

The experiment is over now because I gave the link toa few people outside the ad loop.
That has not increased sales by any noticeable amount though.
allan
12-27-04, 02:36 PM
I would have thought that anyone searching for free domain names and then clicking on the ad would have been very likely to actually register one, but this does not seem to be the case.


You know how it is with free things...people probably clicked on it and said, "Ewww...a .info domain, I wanted a .com" and left ;).